Making your own decisions is considered the best aspect of owning and running a business according to three out of four (75%) people in a survey commissioned by Business Link for London, the small business advice and support service for the Capital. The research, which polled 2,452 Londoners* about their motivation for owning their own business, highlighted that many people consider that making money for themselves (69%) and having the status of 'boss' (64%) are secondary to the ability to make their own decisions.

The survey also revealed differences of opinion between the genders. Nearly two thirds of men (60%) prized being the master of their own destiny compared to only 52% of women. Instead, 57% of women said they craved freedom from the normal 9 to 5 compared with only 45% of men polled. Only a third of men (37%) viewed the ability to balance work with other tasks as the biggest benefit. These responses show a clear link between the differing priorities of men and women in regards to their responsibilities for family and home life.

The survey also showed a difference in preferences between age groups. Over half (58%) of people in the 18 - 24 age group said that freedom from the normal 9 to 5 would be the best aspect about running their own business. Only 42% of the oldest age group - over 55 year olds - felt the same way.

Commenting on the research, Judith Rutherford, Business Link for London's Chief Executive said: "Running a business offers a number of benefits and for many people this means being able to take control over their working lives. Advice and information is on offer to help people towards taking the important first steps in starting up and realising their dream of being their own boss."