In true biz-glam style, City Superwomen Nicola Horlick yesterday launched 'Bramdiva', a financial management initiative for wealthy women. Short on facts, but long on style, Horlick hosted a launch party at Frankie Dettori's eponymous Knightsbridge eaterie 'Frankie's', attended by 200 mainly female guests. "As a woman and a mother, I am very conscious of the fact that many women today feel excluded from the world of investment" said Horlick.

"And to that end, I have created Bramdiva. Clients will benefit from Bramdean's investment skills in UK equities and domestic property whilst also providing access to the talents of leading fund managers from the world of bonds and global and UK equities."

Horlick, a recent divorcee herself, has obviously spotted the growing trend in divorces where the wife gets a large share of her husband's business wealth. David Tye of Rugby Estates, Mark Dixon of Regus, Rod Aldrige of Capita and Stephen Marks of French Connection are all successful businessmen who have recently hit the headlines for having to make large divorce settlement payments to their ex-wives.

Divorces alone do not create the new tier of wealthy women. Horlick cited the growth in female entrepreneurship, increasing home ownership and female longevity as indicators that by 2020, some 60% of millionaires in Britain may indeed be women.

Armed with these facts and backed by UBS Wealth Management services, Ms Horlick is quite clearly marking a change in direction for herself. Eschewing her power suit to dress in silk, diamonds and fur for the launch, it appears Horlick is as good at relaunching herself as initiatives for other women.

She began her career at Mercury Asset Management, now Merrill Lynch, and then moved to Morgan Grenfell Asset Managements, now Aberdeen Asset Management plc. At Morgan Grenfell, she was responsible for the UK Investment business and was also Chairman of the property business.

Following a well-documented bust-up with Morgan Grenfell, Horlick went on to found SG Asset Management in 1997 and set a target of acquiring £5billion of assets in five years. She and her team achieved this in two years and had £7billion under management after three years.

Nicola established Bramdean with the intention of creating a new force in the multi-manager market.

For further information about Bramdiva visit www.bramdean.com