Thursday nights will be never be the same again. Amidst a galaxy of Asian Music stars, music company head honchos, celebrities and media personalities, ZEE MUSIC NIGHTS was launched today (24 April 2003) at Bar Bollywood in Mayfair, London, underlining the channel's commitment to entertainment ever since it's launch three years ago.

Over the weeks , 'ZEE MUSIC NIGHTS' will strive to become the ultimate chill out destination with some of the top D.J's in town spinning the latest tracks from the world of Bhangra, Hip-Hop, R&B and of course Bollywood.

'ZEE MUSIC NIGHTS' will also be the venue to meet some of big names in Asian Music as live performances, and album launches have been planned. In addition, ZEE Music's UK based shows like 'Sorted' and 'Upbeat' will ensure that some of the most memorable moments on the nights will be captured on film and shown to all viewers across the UK.

"We are thrilled with the launch of 'ZEE MUSIC NIGHTS' in Bar Bollywood as it gives us another chance to be inter-active with our youthful audience whose constant feedback is one of the reasons why we have come up with this idea" said Govind Shahi, Head of Marketing, Zee Network , Europe

"It was only natural that the leading Asian Music channel and the number one Asian club in London come together at some point. We are confident that ZEE MUSIC NIGHTS at Bar Bollywood, every Thursday, in time to come, will become the most sought after night in town" said Sonu Lalvani, of BAR BOLLYWOOD.

The night also saw current sensation Jay Sean and Juggy D perform on the Rishi Rich project. Also performing were Nikita of IKRAAR fame and ZEE'S very own SK1. The launch party was attended by NADEEM of Nadeem-Shravan fame, HARRY ANAND, MALKIT SINGH, BALWINDER SAFRI, SAHOTAS, LEGACY, PUNJABI HIT SQUAD, PDM, DJ SANJ, STIN and upcoming talents such as INDY SAGU, DALVINDER SINGH, KASANOVA and virtually the who's who of the ASIAN MUSIC INDUSTRY in the UK.

Click here to visit the Zee TV website.

Bar Bollywood is located at 34 Dover Street, Mayfair, London W1S 4NG. Rel: 0207 493 0200