‘Nine ways to differentiate a high-tech product for international markets’ Guest Speaker: Bob Foster, Adjunct Professor (UCLA) Monday 20th September 2010, 8:30 am- 12pm BIS Conference Centre 1 Victoria Street London, SW1H 0ET Admission: Free (RSVP by 10th September essential) RSVP to: nitin.dahad@uktispecialist.com

UK Trade & Investment has partnered with The UCLA Anderson School of Management in Los Angeles to host an Executive Business Lecture in London on 20th September 2010. This event is for UK companies interested in expansion into international markets, as well as those already in foreign markets looking at market segmentation and product differentiation.

The program is designed to assist strategic thinking for both first time business expansions into international markets, as well as larger multi-location companies looking to open additional markets and interested in disrupting traditional business models. UKTI and UCLA advisors will be available for networking as well as discussion about specific business development projects into new markets.

Bob Foster, Adjunct Professor, Technology Management at UCLA Anderson School of Management) is in London especially to give UK companies a taster of two lectures from his UCLA Executive Business Management Programme:

• High Technology Market Segmentation – executives will learn the importance of focusing on niche markets and how to identify an initial beachhead niche market; and
• Nine Ways to Differentiate a High Technology Product - learn the 9 different ways that executives can successfully use to differentiate their product or service from their competition

About UK Trade & Investment (UKTI)

UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice. For more information visit: www.ukti.gov.uk