For two decades, entrepreneurs have been eulogised in the popular press. At a time when real heroes are hard to find, it is the entrepreneur, the dynamic go-getting risk taker, who has become the hero of free enterprise. With immigration a hot topic of conversation and ever-present in political and media circles, this book lays out the contribution of first, second and third generation Asians to the UK in terms of wealth creation, employment and host of other issues.

At the cutting edge of the British entrepreneurial community are the Asian businesses featured in this book - businesses from manufacturing to finance, from food to hotels, from pharmaceuticals to fashion. It includes first, second and third generation achievers. It tells the stories of now household brand names from Cobra Beer to eBookers.com, to Joe Bloggs fashion

Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs than it has ever done. It stimulates growth in industries and places that would struggle without the engine of entrepreneurship. Asian wealth is diversifying and modernising, it crosses the generational divide. If you want new and old economy wealth, it's in these pages. If you want modern and traditional management practices, they are in this book. If you want a new generation of entrepreneurs and wealth creators, then read on.

ABOUT SPINDER DHALIWAL

Academic and atuhor Dr Spinder Dhaliwal is a recognised and leading expert in her field. Spinder has written extensilvely about the Asian business community and compiles 'Britain's Richest Asians' in 'Success' magazine for Eastern Eye, reflecting her long held interest in the field. She wrote the influential study 'Silent Contributors - Asian Female Entrepreneurs and Women in Business' which highlighted this important, yet often negelected issue. Her report for Barclays Bank entitled 'Asian entrepreneurs in the UK' recived global attention.

Spinder know all about the challenges of the Asian entrepreneurs from first hand experience. Her parents, who came to the UK from the Punjab in the 1960s, ran a corner shop in which Spinder balanced the demands of a busy family business with high academic achievement.

She is the founder and director of the Centre for Asian Entrepreneurial Research and is a Board Member of the Institute of Small Business and Enterprise.