DOORDARSHAN
GOES LIVE IN THE UK
(15 April 2007)
Yesterday,
Rayat TV went live for the first time in the UK when its two 'Doordarshan'
channels started broadcasting highlights from the launch event held
on Sunday 15 April. At 1200 both channels started their broadcasts
which will continue 24 hours a day. Doordarshan, which has over
1.4 billion viewers worldwide, will be using the UK launch as a
starting point for further expansion into Europe.
Actress
and writer Nina Wadia hosted the entertainment at the launch party
which included a number of acts to showcase the essence of India,
with the highlight as a performance by Indias top percussionist
Sivamani, the all-in-one-drummer. Film and television actor Saeed
Jaffrey OBE was also at the launch to wish Doordarshan and Rayat
TV luck. Saeed pioneered some of the first programmes for Doordarshan
when Indias state broadcaster was launched in 1959.
Indias
national broadcaster Doordarshan has chosen the Rayat Group as its
UK partner and as proud as we are, we are humbled in the task of
setting new standards in ethnic broadcasting which is second to
none, said Nirmal Singh Rayat, Chairman of the Rayat Group.
Doordarshans
launch in the UK will connect with British-Asians as well as connecting
them to their roots, said Khalid Mahmood, CEO of The Rayat
Group.
DD
India is Doordarshans bold and exciting global channel, which
offers the very best gems from the vast Indian network. The programme
mix includes a range of content not accessible in the UK before,
including music, childrens programmes, sports, travel through
to documentaries, current affairs, politics and commerce, making
it a truly diverse channel.
DD
News, Indias award-winning news channel balances breaking
news with robust reporting built upon quality and accuracy. The
bi-lingual channel (English and Hindi) will broadcast live and breaking
news 24 hours a day. The schedule will include bulletins, live coverage
of breaking news events, current affairs, business, health, culture,
interviews and sports updates. Both channels are free-to-air
on the Digital Satellite Platform with DD News on channel 832 and
DD India on 833.
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