NEW MOVIE CHANNEL LAUNCHED BY SONY TV
(14 October 2005)

MAX, the premium quality movie & special events channel from Sony Entertainment Television Asia (SET Asia) was officially launched today, it was announced by Rajan Singh, Executive Vice-President for International Business. SET Asia is the international feed for Sony Entertainment Television (SET), India's leading cable and satellite TV channel.

In making the announcement, Singh said, "After a very successful test transmission phase on digital satellite, we are very proud to offer the British Asian community a channel that has been at the forefront of television in the sub-continent. We believe that after establishing itself as the market leader in its genre in India and other international territories, the channel is set to take the UK by storm. With MAX we look forward to bringing top class movies and events to our audience throughout the country."