STAR TV has announced the launch of their channels STAR Plus, STAR One and STAR Gold across continental Europe (excluding the UK and The Republic of Ireland) on the WorldTV platform. WorldTV, a subsidiary of content management and delivery company, GlobeCast, is the leading aggregator and distributor of international television and radio programming in America.

The service currently delivers more than 210 market-leading television and radio channels in 35 languages representing 42 countries from Europe, the Middle East, Asia and Africa, via Direct-to-Home satellite on Galaxy 25. WorldTV’s expansion into Continental Europe securing distribution rights for some of South Asia’s leading entertainment channels, promises to give it a strong start in the challenging South Asian pay TV market.

In speaking about STAR’s launch in Europe via the WorldTV platform, Nick Thind, STAR Vice President Europe says: “Since 2001 STAR has launched four exciting channels in the UK market, namely STAR Plus, STAR News, STAR Gold and STAR One. It has always remained our objective to bring the best of Indian programming to the South Asian Diaspora and our launch into Europe marks a new and exciting phase. We endeavour to reaffirm our position as a leading content provider to South Asian audiences across the world.”

For six consecutive years, STAR Plus has been dominating Hindi television entertainment as India’s No.1 cable channel. South Asian audiences in Europe will now be able to enjoy the same top STAR Plus programmes their family and friends are watching back home. Household-name dramas such as 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahaani Ghar Ghar Kii' as well as a host of compelling comedies, game shows, serials, talk shows, lifestyle and kids programmes make up STAR Plus’s highly popular line-up.

STAR One has an array of popular content including hits such as India’s best comic talent search show 'The Great Indian Laughter Challenge', the all dancing show 'Nach Baliye', the new series of the popular chat show 'Koffee With Karan' and the sensational singing show 'Antakshari'.

STAR Gold brings to audiences Bollywood blockbusters and remains one of India’s favourite movie channels. STAR Gold has acquired the exclusive rights to televise Bollywood blockbusters like 'Don' starring the inimitable Shah Rukh Khan, 'Baabul' which entered the UK Box Office Charts at number 8, 'Krrish' which made Hrithik Roshan a super hero and the BAFTA nominated 'Rang De Basanti'.