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BOLLYWOOD
STAR PROMOTES TRAVEL AWARENESS IN LONDON
(10 August 2005)
Bollywood
heartthrob Bobby Deol has become the first Indian actor to support
the Mayor of London's travel awareness initiative, called 'good
going: travel awareness in London'. The son of Indian screen legend
Dharmendra, Bobby was in London promoting his new film Barsaat (Rainfall)
which marks the first Bollywood film tie-in with a Mayor of London's
scheme. 'good going' is a Transport for London initiative aimed
at encouraging Londoners to travel by bike, public transport, walking
and car sharing in a bid to cut congestion, pollution and improve
the air quality in London.
"Congestion
is a real problem in London," said Bobby, "It's a shame
because London's a really nice city and I love coming here, but
congestion on the roads and environmental pollution sometimes hide
the vibrant city that lies beneath."
'Barssat'
producer and director Suneel Darshan said: "Harrow has always
been good to me. I have one of my main distributors there and it's
a great place with a diverse population. I've chosen to support
good going because it's an important initiative and is for the betterment
of London, and anything that benefits London benefits my audience,
myself as a visitor and the world."
Harrow's
good going efforts were recently nominated for a Sustainable Transport
Award and shortlisted as one of the three best boroughs in London.
The good going - Barsaat promotion makes it Bollywood's first ever
film to tie in with a London-wide initiative that targets everyone
living and working in the Capital. Barsaat releases on August 19th
at cinemas nationwide.
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