News 2008 News ->Minorities lead digital take-up
in Britain, but scared of internet banking
lead digital take-up in Britain London,
September 16, 2008 (IANS)
and other minority groups are on the forefront
of digital communications in Britain, with high
levels of mobile phone, internet and multichannel
television take-up, new research shows. Research
by Ofcom, the independent regulator and competition
authority for the British communications industries,
found that under-45s tend to be more engaged with
digital media. However, all four ethnic minority
groups are also less likely than the British population
as a whole to shop or bank online (19-29% compared
to 41%), the research shows.
age profile of the ethnic minority groups
is significantly younger than the British
population overall which is a key factor
contributing to higher take-up among them.
Ethnic minorities in the under-45 age group
are more likely to own a mobile phone and
access digital TV and the internet (ranging
from 64-73% across the groups) than the
average person under 45 in Britain (67%).
Mobile phone take-up is higher amongst adults
from Indian, Pakistani, Caribbean and African
groups (88-95% compared to 85% for Britain
as a whole).
Indian, Pakistani and Black African adults
are far more likely to live in households
with multiple device access (digital TV,
mobile phone and internet) than Britain
as a whole (62-65 % compared to 53 % of
the British population). Adults from ethnic
minority groups also are more likely to
be confident about using specific interactive
functions on digital devices.
three quarters of adults from each of the
ethnic minority groups said they were interested
in digital television functions, such as
using the interactive button on the remote
and setting up a menu of favourite channels.
to the 2001 census, ethnic minority groups
represent 7.9% of the British population.
The four largest groups are Indians (1.8%),
Pakistanis (1.3%), Black Caribbeans (1%)
and Black Africans (0.8%). Ethnic minority
groups tend to be younger than the British
population in general - 62-83% are 16-45
compared to 52% of the British population.