The Asian Awards winners announced
26th October 2010

A R Rahman, Sachin Tendulkar, Vijay Mallya, Yash Chopra and George Alagiah OBE were among the winners at the inaugural Asian Awards 2010, on October 26th at The Grosvenor House Hotel, Park Lane London. Presented by Lord Sebastian Coe, The Asian Awards 2010 saw a powerhouse of leaders in business, sports, politics attend to celebrate achievement and excellence among South Asians, including Deputy PM Nick Clegg, Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha OBE and Christian Louboutin. Sonu Niigaam, one of India’s most celebrated and respected singers and songwriters also gave an exclusive performance.

Caroline Jackson Levy, Managing Director of the Asian Awards said: “We are delighted at the incredible success of the inaugural Asian Awards. Through the Asian Awards we begin to build a legacy for the South Asian community and through the achievements of our winners, to inspire the millions of us who strive to be the best we can."

The Asian Awards were in support of the charity Save the Children. Co- founder of the Asian Awards, Paul Sagoo said “The whole South Asian community came together not only to celebrate the achievements of so many great figures, but also to recognize and support the vital work of Save the Children in India and Pakistan. Gurinder Chadha presented a deeply moving report on the work of the charity and we are delighted to have been able play our part in supporting their efforts.”

The Asian Awards 2010 Winners

Outstanding Achievement in Arts and Design
Winners - Abu Jani & Mr. Sandeep Khosla
Presented by Christian Louboutin

Outstanding Achievement in Television
Winner - George Alagiah OBE
Presented by Neeraj Arora, Executive VP, Sony Entertainment Network & Nina Wadia

Outstanding Achievement in Cinema
Winner - Yash Chopra
Presented by Gurinder Chadha

Outstanding Achievement in Music
Winner - AR Rahman
Presented by Sonu Niigaam

Business Leader of the Year
Winner - Ratan Tata (Collected by Anwar Hasan)
Presented by Diana Brightmore- Armour, CEO Corporate Banking, Lloyds Banking Group

Outstanding Achievement in Sport
Winner - Sachin Tendulkar
*Presented by Paul Johnson, Deputy Editor Guardian News and Media & Nasser Hussain OBE

Public Servant of the Year
Winner - Zarin Patel
Presented by Baroness Verma of Leicester

Lifetime Achievement Award
Winner - Amitabh Bachchan

Philanthropist of the Year
Winner - Sunil Mittal (Collected by Eiesha Bharti Pasricha)
Presented by Truett Tate, Group Executive Director, Wholesale, Lloyds Banking Group

Social Entrepreneur of the Year
Winner - Professor Muhammad Yunus (Collected by Shiban Mahbub)
Presented by Ninan Chacko, CEO, PR Newswire

Entrepreneur of the Year
Winner - Vijay Mallya
Presented by Kamal Ahmed, Business Editor of the Sunday Telegraph & Gary Jones, CEO of Infiniti

Lebara People’s Choice Award
Winner - Sachin Tendulkar
Presented by Ratheesan Yoganathan, CEO Lebara