ARDI KOLAH SCOOPS TOP SPONSORSHIP AWARD
(1 April 2003)

London-based sponsorship, pr and marketing consultant Ardi Kolah was awarded the prestigious 2003 Hollis Sponsorship Award in the category of 'Best Low Budget Sponsorship' for his work on the British Independent Film Awards which took place in October 2002. The BIFAs was founded by Raindance in 1998 to pay tribute to achievement and promote British talent and filmmaking. Last year the BIFAs were sponsored by Glasgow based financial services group, Park Caledonia.

Kolah received the award before an audience of 400 people from across the sponsorship industry at London's Café Royal on Tuesday 1 April, narrowly missing another award in the 'Best First Time Sponsor Category'. The entry faced stiff competition from Barclays Bank for its sponsorship of the Shaw Trust "Spare the Water' Chelsea Flower Show, Ben & Jerry's "Legendairy Sponsorships" and Two Oceans Beach Sports Programme. "I was delighted to have been nominated and thrilled to have received an award." said Ardi.

The Hollis Sponsorship Awards attracted a record number of entries from the sponsorship industry this year. Other winners included Imperial Leather for its sponsorship of the 2002 Commonwealth Games, English cricket sponsored by The Times, T in the Park sponsored by Tennant's Lager and Tate online sponsored by BT.

The Hollis Sponsorship Awards were presented by BBC Radio 4's sports presenter Garry Richardson.

Click here to read about BIFA 2002.

ABOUT ARDI KOLAH

An Indian Parsee, Ardi Kolah is Director of Media Reach Consulting a dedicated ethnic marketing consultancy. He is a Director of the Institute of Public Relations (IPR), Chairman of Membership for the IPR and a Board Member of the European Sponsorship Consultants Association. He has over 14 years experience in the industry and is author of best selling 'Essential Law for Marketers', a book recommended by the CIM. He is also a lecturer and work shop presenter to marketers.

He can be contacted at: The Institute of Public Relations and The European Sponsorship Consultants Association. Or click here for the Media Reach Consulting website.

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