Despite having a large Asian population, and despite large percentages of many football crowds being Asian, there are still very few professional footballers of Asian origin in this country. As an issue that has been discussed many times, this is not a new problem yet there still remains an obvious lack of Asian footballers in the top leagues in this country. Helping to produce successful home-grown Asian talent is the AsiaEurope 'OneCulture' Football Festival, which took place on 1 & 2 October 2005.

The goal of AsiaEurope is to make football a more inclusive sport by making it more accessible to the ethnic minorities, and it sees the likes of Fulham's Zesh Rehman and Spurs' Harpal Singh as role models who will help to bring about an increase in the overall quality of footballers in the country. Through the AsiaEurope academy at Liverpool Hope University, they also aim to tackle the problem of institutional racism in the sport by helping young people get into coaching and management within football.

This year's AsiaEurope football festival was held in Burnley, on 1 & 2nd October 2005, following talks between organisers AsiaEurope football and Burnley City Council. AsiaEurope founder and director Majid Lavji believes that taking the tournament to Burnley highlights the organisation's commitment to making football a more multi-cultural sport. "Burnley is a multicultural town, and this tournament can only further help the efforts that the local council and the population have made to create an atmosphere of tolerance and understanding".

One Culture is part of AsiaEurope Football International, and is open to all but aims to highlight the issues of ethnic football in the UK. The first One Culture tournament was held in Derby in 2000, and the tournament developed into a national tournament, held in Liverpool in 2003. AsiaEurope now plans to hold regional tournaments in every part of the country.