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"Moreover,
designers do not support buyers as catalogues
and brochures are rarely given to us while
we are watching the collection on the ramp.
Also, the whole range of outfits is not
showcased on the ramp," Salah told
IANS.
In
a bid to woo international buyers, designers are rolling out western
lines. But the collections do not appeal to foreign customers as
they are over-embellished, do not have perfect cuts and lack originality.
Robin
Schulie, a buyer from Paris, agreed. "Some designers here are
living in a make believe world. They are overlooking the splendid
local market of India and are looking to Europe for approval. Where
is the Indian identity?" asked Schulie of Maria Luisa, an upscale
accessory store. "Designers here overemphasise on embellishments
but the cuts of the outfits are not perfect as yet," he added.
Though
the turnout of buyers soared appreciably compared to the previous
editions of the fashion weeks, the buying system proved a reason
for annoyance. "The buying system is not very efficient and
systematic here. It's crazy - designers open their stores at 10:30
a.m. and close by 9 p.m. The time clashes with the show timings,
so buyers can't make the most of it. How can a buyer see the collection
and buy at the same time?" asks Mickey Kanoh of Saaya, a designer
boutique in Japan."Designers must either open the stalls early
or close them late, so that buyers get more time," added Kanoh.
While
the way of presentation impressed the buyers, they did not find
the pricing of garments and accessories up to the mark. "Indian
techniques and use of colours is impressive. The fabrics are very
comfortable too, but sometimes the use of accessories disappoints.
The heels models wear are unreal. No customer will buy such high
heels," said Veronique Poles, a French consultant business
developer.
"The
presentation is extremely impressive, but compared to previous years
I've noticed a hike in the price of outfits, which does not always
match the quality," said Kanoh.
Talk
about hairdos, and celebrity hairstylist Dar looks helplessly dissatisfied.
"Indian designers are so creative but the hairstyles don't
go with their collections. The hairdo is overdone and makes the
model look like a 'nobody'," confesses Dar.
Regardless
of all these lacunae, none can deny that the Indian fashion industry
is developing phenomenally when judged against its age. And learning
is a part of growing up. "We are a young organisation and a
nascent industry. We will learn and evolve with time," said
Ritu Kumar, designer and president Fashion Design Council of India
(FDCI).
"Despite
growing by leaps and bounds season after season, the Indian fashion
industry has a long way to go before it can compete with international
fashion weeks. But we have lived up to the promise of delivering
the 'business of fashion'. Getting government recognition and support
for the fashion industry has been one of the most strategic milestones,"
said Rathi Vinay Jha, director general FDCI.
The
buyers were impressed for much the same reasons. "I am impressed
by the level and progress of the whole fashion event. It is so professional
and, most importantly, legitimate. I must confess designers like
Manish Arora, Rajesh Pratap Singh and Rohit Gandhi-Rahul Khanna
offer us tough competition," said Schulie.
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