|
INDIAN
DESIGNERS IN EXCLUSIVE NEW JERSEY MALL
Edison, New Jersey, October 25, 2007 (IANS)
The
first US mall exclusively for Indian designers
has opened in Edison - and is doing brisk business.
Ritu Kumar, Satya Paul, Manish Malhotra, Payal
Singhal and Deepika Gehani are among the Indian
labels represented at The Mall on the Oak Tree
Road. The mile long road that touches both Edison
and Iselin is known as 'Little India' because
it is choc-a-bloc with Indian supermarkets, eateries
& jewellery outlets.
|
Most
of the spacious mall's 18 stores are occupied.
Art Karat, Tanishq, D'damas and Gili are
among the Indian jewellery brands that have
booked space. "It is a one stop shop
for buying Indian labels, whether apparel
or accessories. It's something South Asians
here will be proud of," mall owner
Triloki Nath Batra told IANS.
Batra
decided to open the mall when he noticed
that many Indian Americans buy stuff from
Indian designers while visiting India and
Indians visiting the US had access only
to American brands. The Mall has a built
up area of 15,000 sq feet and cost about
$8 million. Batra, who hails from Kanpur
in Uttar Pradesh and moved to the US in
1995, plans to take his concept to Manhattan,
Atlanta and Los Angeles.
|
Top |