Saran Kohli: Best Newcomer at the International Asian Fashion Awards
19th November 2011

British menswear designer Saran Kohli shone at the International Asian Fashion Awards (IAFA) held at London Hilton Park Lane on Saturday 19th November 2011. Having showcased an astounding cutting edge menswear collection, rising star Saran Kohli went on to win the Best Newcomer Award in Fashion as selected by a panel of fashion industry experts including Neeta Lulla, HSY – Hassan Sheheryar Yasin, Lubna Rafiq, Sultan Asi, Jyotika Oberoi and Onita Prasada Vashisht. The 26-year-old designer follows in the footsteps of his mother, pioneering couture designer Mani Kohli of Khubsoorat Collection, further adding panache to an already thriving brand.

Having been involved in the fashion world since a very young age of 15, Saran trained his eye for style while assisting the brand’s celebrity clientele including, Bollywood actors, members of the English royal family, Middle Eastern royalty and international socialites. Saran, a B.A (Hons) graduate from London College of Fashion in Fashion Management was quickly tapped by Japanese designer Michiko Koshino as a PR/Marketing assistant. Hugo Boss came next as he was headhunted for a position in sales and later promoted to Hugo Boss Red/Black Collection Analyst. Saran later served as a Menswear Personal Stylist/Customer relations for VIP clients of Banana Republic’s London flagship store.

Designer Saran Kohli said “It is a great honor and humbling experience to be accepted and recognized by such great fashion icons which makes me even more proud of my roots and look forward to the growth of UK Asian Fashion.”

The Saran Kohli Collection gathers inspiration from all aspects of the young designer’s life from music, to dance and his extensive global travels. The line is geared towards the man who prefers a distinctive, more personalized style that blends elements of global culture and music while remaining true to the principles of traditional tailoring and cut. The Saran Kohli brand is most recognized for its distinctive style of jackets that can best be described as a fusion of impeccable English silhouettes with an urban flair. The signature cuts are conceived in luxurious fabrics of silk, wool, velvet and jacquard and seem to be favoured most by musicians and other creative artists.

Recently JLS, Jay Sean, Lenny Henry, Fugitive, Mumzy Stranger, DJ Ironik, H Dhami, Juggy D, Ameet Chana (Bend It Like Beckham & Eastenders) and Bikram Singh have been seen in Saran Kohli’s line.

Visit www.sarankohli.com for further information