LDA awarded the BFC a funding package in
August 2007 worth £4.2million over
the next three years to support emerging
designer talent in London. The
British Fashion Council's international
buyer programme, supported by the LDA and
UKTI, targets significant buyers to come
to London Fashion Week. These are increasingly
from particular countries that have a significant
or growing buying-power such Dubai
and other parts of the Middle East. Buyers
get the experience first hand of the exciting
cutting-edge designs on London's catwalks
and help swell London's order books.
Around 30 buyers are invited from a range
of key markets. In September 2008 this generated
£13.4m worth of orders on an outlay
of £40,000, a remarkable return on
Mayor of London Boris
Johnson, who has launched a range of measures as part of his Economic
Recovery Action Plan to help businesses get advice on surviving
the downturn, said: Fashion, like the other creative industries,
plays a vital role in London's economic success. Our aim is to protect
its global reputation as a hotbed of world class established and
emerging design talent and also as a dynamically inventive and cutting
edge destination. It is essential we do everything we can to support
the fashion industry so it comes through the downturn stronger as
well as exciting and innovative.
Agency Chief Executive Peter Rogers said: London's fashion
industry makes a significant contribution to capitals economy,
with London Fashion Week alone bringing in millions to the economy
each year. The benefits are felt across many sectors from retail
to tourism. The LDA's funding is helping the industry's success
to continue and to reach out to international markets that are vital
to its success.
The LDA also supports
the British Fashion Council's media programme, which seeks to capitalise
and build on Londons reputation, aiming to get more, and better
quality, press coverage around the world. Journalists from emerging
markets like China, Brazil, the Middle East and Russia are invited
to attend taking the images and catwalk buzz around the world.
At the same time, the British Fashion Council has built close relationships
with the fashion press from more traditional markets like the USA,
France and Italy leading to more dedicated features on London
Fashion Week and Londons emerging designer talent.
The British Fashion
Council's current remit is to promote British designer fashion businesses,
the primary vehicles being London Fashion Week and the British Fashion
Awards. For more information: www.londonfashionweek.co.uk.