"Is
Brown the New Black"? - A Review of Year 2002
by Lopa Patel.
(19th December 2002)
Throughout
2002, UK businesses have been gripped by the belief that the local
Asian market is where the future lies for their products and services.
Government statistics (ONS) indicate that approximately 3% (1.8
million) of the UK's population of 60 million are of South Asian
(India, Pakistan, Bangladesh, Sri Lanka, Nepal) descent. Living
in concentrated groups in major urban areas like London, Birmingham
and Leicester, and with an estimated disposable income of £15
billion per annum, it is easy to be seduced by the Asian market
sector. So, in fashion parlance, has "brown become the new
black"?
It
is not hard to see the reason why Asians were this year's hottest
market sector. Since almost the beginning of the year, the consumer
has almost been run-over by the Bollywood bandwagon. The dedicated
ladies from 'Tongues
on Fire' presented their unique view of South Asian Women's
cinema in March. Department store Selfridges ran its 23½
days of Bollywood in May. This was followed by 'ImagineAsia',
the British Film Institute's celebration of South Asian film-making
which took the form of a touring exhibition and film schedule. ImagineAsia
brought to our attention works by great directors like Satyajit
Ray and Shyam Benegal and created interest in classic movies like
'Mother
India' and 'Mughal-e-Azam'.
The Victoria & Albert Museum launched 'Cinema
India - the Art of Bollywood' a poster exhibition and seminar
series. Acclaimed digital artist Amrik Chhokran also her exhibited
her 'Bollywood
Dreams' collection of new-age works.
Feeling
a little left out, the Edinburgh
Film Festival managed to snare Bollywood heartthrob Shah Rukh
Khan whilst the Birmingham Film Festival appealed to the older generation
with their 'Brumful
of Asha' tribute to the nightingale of the Bollwyood music industry,
Asha Bhosle. Birmingham even attracted Mira Nair, whose 'Monsoon
Wedding' was a major hit last year. This year, Gurinder Chadha
picked up the baton with her hugely successful Brit-Asian flick
'Bend it Like Beckham'. Not to be outdone Robert Carlisle's production
company launched 'The
Guru', starring the wonder-kid among Asian actors, Jimi Mistry.
Wading into the fray late in the year was an adaptation of Meera
Syal's ace book 'Anita
& Me'.
Away
from the filmi (a Bollywood term for anything related to the movies)
hysteria, Channel 4 geared up for the 'Indian Summer' to bolster
the Test Series between England, India and Pakistan. But even before
the summer, there was much excitement as Sir Andrew Lloyd Webber
brought to the London Theatreland 'Bombay
Dreams' - the first production drawing heavily on the Hindi
film industry and featuring the music from Indian maestro A R Rahman.
Elsewhere,
South Asian theatre battled along as it usually does with Tara Arts
epic 'Journey to the West', Dolly Dhingra's hilarious 'Unsuitable
Girls', Singh
Tangos by Bettina Garcias, Tanika Gupta's 'Sanctuary',
'Taj'
by the Big Picture Company and The Maharaja's Daughters.
Interest
in South Asian dance increased, allowing an 'Indian
Summer' of classical dance at the Sadler's Wells. Kathakali,
a traditional dance from India toured extensively throughout the
UK and the Greenwich
Dance Agency showcased acts by leading practitioners like Vena
Ramphal, Mavin Khoo and Shobana Jeyasingh. The contemporary stage
saw a multimedia explosion of dance, martial arts and digital technology
called 'Trans
Avatar' by the Imlata Dance Co. Meanwhile, choreographer in
residence at the Royal Festival Hall, Akram Khan teamed up with
Nitin Sawhney and Anish Kapoor to present a full-length work entitled
'Kaash'.
In between completing this, Anish Kapoor constructed what can only
be described as the world's largest synthetic amaryllis at the Tate
Modern - an exhibit of colossal proportions entitled 'Marsyas'.
West
London's cultural flagship arts venue, Watermans,
re-opened and immediately hosted a series of arts events, seminars
and workshops. Hindu
Youth UK, a collection on independent bodies representing this
ancient culture' decided to finally unite and host a number of festivals
to 'Get
Connected'. Ugandan Asians marked that 30 years had passed since
they were ousted from their former East African home with a get
together of alumni from the country's leading Kololo
secondary school.
The
music scene this year was equally vibrant with Midlands-based club
collective 'Shaanti'
venturing out to London. The description of their experimental sound
representing "sound clashes and cross cultural fusion"
may be gobbledygook, but the sound rocks! And let's not forget that
the year end sees Panjabi MC's single climbing up the mainstream
pop charts.
The
literary world, determined not be out done, saw Rohinton Mistry's
book 'Family Matters' shortlisted for the Mann Booker Prize which
was eventually won by Jan Martell's 'Life of Pi' based partly on
Hindu spiritualism. The Betty Trask Prize, awarded for first novels,
was this year won by Hari Kunzru's 'The Impressionist'. Kunzru also
snared the accolade for having the largest book advance for a first
novel. And let's not forget the hysteria caused by the adaptation
of Zadie Smith's book 'White Teeth' which is based among the Bangladeshi
community in multicultural London.
Multiculturalism
was celebrated by no less than 4 four major awards ceremonies -
Asian
Women of Achievement, the EMMA
(Ethnic Multicultural Media Awards),
Carlton TV's Multicultural Achievement Awards and the BBC's
Mega Mela Awards. Elsewhere, Nasa Khan won the first National
Business Awards, as did Reuben Singh's company alldaypa. The
TiE (The Indus Entrepreneurs) UK group held events throughout the
year, attracting business stars like Dinesh Dhamija to advise young
Asian hopefuls. In the latter half of the year, the group was awarded
funds by the European Social Fund to help entrepreneurship, particularly
among women, so we will undoubtedly see more targeted events from
them next year.
The
world of fashion and beauty continued glamorously as always - Asif
Kisson was shortlisted in the Princes Trust/Elle Magazine young
designer of the year, Kulvir Badh won the RCKC
Fashion contest to have a chance of working with top Bollywood
designer, Anamika Khanna. MELA 2002 (not to be confused with the
BBC's Mega Mela) saw models Manpreet Uppal and Imran Akhtar strut
their stuff down the catwalk to become of the Models
of the Year. As beauty queen, Farheen Khan, so aptly said "its
high time that Asians take the fashion industry seriously"!
Quite.
On
the news front, we tackled serious issues like the rising tide of
Xenophobia
in Europe when Jean Marie Le Pen won the first round of elections
in France and when Pym Fortuyn was assassinated in the Netherlands.
The Government kept up the momentum on asylum and immigration issues
and highlighted many ethnic ones like forced
marriages and hate
crime campaigns alongside other equality issues of.....let me
see
..o yes
..equal
pay!
CRE
chairman, Gurbux Singh,
gave us all a new drama in August 2002 when he was forced to resign
after a drunken verbal brawl with the "boys in blue".
Indeed, the Police force was hardly out of the limelight this year
with Gurpal
Virdi winning his case against them for wrongful accusation
in February of this year. Ironic that December saw the formation
of the first Metropolitan
Police Hindu Association with a remit to advise on Hindu culture
and religion and take an active part in policy development in the
service.
Despite
the continued acts of Terrorism, this year has seen some major political
improvements. The ceasefire between the LTTE (Liberation Tigers
of the Tamil Eelam) and the Sri Lankan Government has resulted in
the commencement of talks that have a real chance of bringing about
peace in Sri Lanka after nearly two decades of conflict.
Now
that is certainly worth celebrating.
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