| |
THE
'ASIANISATION" OF BRITISH ADVERTISING |
|
| |
There
are so many Asian faces in British adverts that it is hard to believe
that Asians are still an ethnic minority in this country. But how
successful are these portrayals? Are advertisers really trying to
target this increasingly affluent ethnic community? Or are they simply
latching onto the wave of Bollywood fever that is still sweeping the
country? Whatever the 'endgame', why do so many advertisers get it
so badly wrong?
read more |
|
| |
|
|
| |
UK
BOSSES PARANOID ABOUT INDIAN CALL CENTRES |
|
| |
UK
Bosses are in danger of letting fear and paranoia stand in the way
of business, especially when it comes to call centre cost savings.
The
recent announcement that British Telecom (BT) plans to set up two
call centres in Bangalore and New Delhi to handle directory enquiries
and conferencing work has stirred up corporate xenophobia of epic
proportions.
read more
|
|
| |
|
|
| |
TAKING
A JAB AT GANDHI |
|
| |
The
February 2003 edition of Maxim magazine, in an alleged "humor"
article headlined "Maxim's Kick-Ass Workout," depicts a
strapping man in a muscle T-shirt beating up an image of Mahatma Gandhi.
The article, attempting to show how fighting can bring fitness, calls
for "a regimen of violent assaults".
read more |
|
| |
|
|
| |
KOLOLO
REMEBERED - UGANDAN ASIANS 30 YEARS ON.
|
|
| |
As
the great and the good of the former Ugandan-Asian community gathered
at London Heathrow's Thistle Hotel for a glittering dinner and dance
on Saturday 31st August, I thought what an excellent advertisement
it was in support of Asian Immigration.
read more
|
|
| |
|
|
| |
THE
GOD COMMUNITY
|
|
| |
Ever
wanted to have a lunch date with God? You can do just that with one
of the hottest-selling fad items these days, a lunchbox decorated
with Hindu deities. Americans of all religions seem to love the boxes,
but in the U.S. Hindu community there is a mixed response
read
more |
|
| |
|
|
| |
10
'MODERN' WEDDING VOWS FOR WOMEN
|
|
| |
Have
you ever noticed how strange Hindu Wedding vows seem? Take for example
"I shall guard your family and home, speaking sweetly to you."
Of course I take these to be a literal translation of the mantras
- the thinking behind the original text focuses on aspects of food,
joy and harmony.....all good stuff. Until the divorce that is!
read more |
|
| |
|
|
| |
10
'MODERN' WEDDING VOWS FOR MEN
|
|
| |
Have
you ever noticed how strange Hindu Wedding vows seem? Take for example
"let me be the mind and let you be the speech".* Of course
I take these to be a literal translation of the mantras - the thinking
behind the original text focuses on aspects of health, wealth, and
progeny.....all good stuff. Until the divorce that is!
read more |
|
| |
|
|
| |
THE
NAME GAME
|
|
| |
By Lopa Patel (May 2000)
Why
do we saddle our offspring with ridiculous names? As any parent
will know apart from having the child - naming it is the most difficult
of tasks. Firstly, for gujaratis at least, is the determination
of the 'rashee'. This is a combination of first letters that you
can use for your child's name based on the heavenly constellation
of stars at the time of the baby's birth.
read more
|
|