Trash
Talker Dolls - Americans cashing in on racism?
17th March 2003
An
American toy manufacturer, JDK Products has created a storm of controversy
with the launch of the Trash Talker Dolls. Dubbed as "racist",
"offensive", "demeaning" and "foul"
the dolls shout obscenities and supposedly stereotypical comments
many of which are unprintable. The collection of seven talking cloth
dolls includes a turbaned 'Mr Patel' from India, 'Lee Chan Li',
a smiling Chinese man, a 'Pimp', 'Bubba' the Redneck, a Jewish American
Princess called 'Babs', and 'Elton' and 'Marshall' a gay couple.
"The
past several months have been pretty trying for those working towards
multiculturalism." states Linh Thuy Song, Executive Director
of the Mam Non, a Vietnamese community portal, which is one of the
organisations campaigning to have the dolls recalled. "It seems
that people are forgetting the merits behind cultivating a society
based on tolerance, empathy, understanding, and diversity. This
is an example of yet another manufacturer marketing stereotypical
products. Though the market is supposedly not for kids under 14
years old, I'm alarmed that anyone, regardless of age, would find
humour behind demeaning, racial and cultural characterisations."
Indeed,
the turbaned Mr Patel dolls shouts out phrases like "In my
country you would be dead already" and "Hamburger. Everything
on it please, but no beef." Other allegedly stereotypical phrases
are:
-
"What are you doing, you dirty piece of faecal matter?"
- "Don't
talk like that in front of my back."
- "I
am needing to want sex with you now."
According
to the website of The National Rug Master of Jacksonville, Florida,
a wholesale distributor of these dolls, the trash tracker dolls
are "Europe's Best Selling Toy. Trash Talkers first debuted
in Germany early this year. Initially rejected by stores as "offensive",
word-of-mouth propelled sales to 300,000 dolls in only three months.
They are intended for individuals 14 and over. The creator of the
dolls, JDK products, is cautiously optimistic about the results
in the USA so far. According to VP Frank Makan, the dolls have attracted
large crowds at the two trade shows where they were exhibited. "Our
booth was always mobbed. Nobody expected these cute innocent looking
dolls to say the things they say. We always have a fun time watching
people's reactions.""
However
many department stores in the USA have rejected the dolls, which
typically retail for between $12.99 (£8) and $16.00 (£10),
for fear of offending customers, and they were banned by both the
San Francisco Gift Show and the Boston Gift Show in 2002.
The
online Recall
and Stop Production of "Trash Talkers" Dolls petition,
created by the Asian Pacific American Coalition at the University
of Illinois asserts that "JDK Products Inc. has been producing
these seven Trash Talkers dolls that clearly promote stereotypes
of several racial and gender groups. The appalling caricature of
each doll's facial expression, clothing and spoken phrases mock
and deride the people of the community it represents. For example,
the dolls "Lee Chan Li and Mr. Patel" promote stereotypes
of Asian Americans by depicting them with slanted eyes and broken
English. The dolls "Elton" and "Marshall" clearly
depict the stereotypes of gays in America. The doll "Babs"
portrays a stereotypical Jewish-American Princess with a purse and
shopping bag. The doll "Pimp Daddy" mocks African Americans
by wearing heavy gold chains. The doll "Bubba" depicts
White males as stereotypical redneck hicks with a TV remote control
in one hand and a beer can in the other. In addition, JDK Products
has taken this stance further by promoting an online game where
one can literally bash these dolls as they say the offensive phrases.
Each doll was purposely created on the basis of racial and gender
stereotypes which are perpetuated in America through these products."
JDK
Products even organised a contest inviting members of the public
to send in comments under the title "Why I Hate Trash Talker
Dolls" offering one of the dolls as a prize for the most vitriolic
post. The company clearly relishes the media attention. On its website
it highlights the fact that adult magazine 'Penthouse' has made
the Trash Talker doll the "perfect gif for any red blooded
American looking to strike a blow against political correctness.
They're sure to offend your sister and have your mother clutching
her heart and gasping, which of course means they are a must have
for the politically incorrect and make the perfect gag gift."
But
protestors who do not relish this form of humour can sign the online
petition
to recall and stop production of these demeaning dolls.
The petition can be found at http://www.petitiononline.com/dolls/
Click
here The
Trash Talker Dolls website.
Click
here to sign a petition
protesting against the Trash Talker Dolls.
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